Date: 4 January, 2020

Ebco, India’s premier furniture hardware and accessories manufacturer has signed ace-bowler Jasprit Bumrah as its brand ambassador.

Geoffrey Nagpal, Managing Director of Ebco said “We look forward to a bright and successful new year ahead with Jasprit Bumrah. Ebco and Jasprit have much in common – including primary strengths of speed, constant innovation, word-class quality and reliability, that competes and succeeds against international competition”. With its new brand ambassador, Ebco is positioned as a dynamic company that has built itself up from modest beginnings to a national force to be reckoned with, that lives in the future and has much to offer in the years to come. The media mix includes television advertising, digital media releases and other media.

“Furniture fittings are an integral part of good furniture. Selecting fittings correctly is critical as furniture is a personal choice and holds immense emotional value for homemakers. I can relate very well to the range of products offered by Ebco and this gives me a great opportunity to connect with consumers" said Jasprit Bumrah, who is exclusively managed by IMG Reliance.

Ebco, a shining example of Make in India, a 57 year old company, has a strong technological foundation with its in-house design and product development department, tool room, press machining, roll forming, heat treatment and phosphating setup. It has 3 factories in the towns of Vasai and Palghar, Maharashtra. Ebco has expanded its infrastructure footprint in recent years by expanding manufacturing facilities, acquiring new office spaces, setting up new warehousing infrastructure and strengthening its already robust distribution network. It has 22 display centers around the country with ones opening every month. The company today has 12 product verticals under 3 brands and introduces many new products every month.

Ebco’s 3 brands include:

WorkSmart – Ergonomic hardware for offices: Already a market leader in this category, the company continues to offer great products to facilitate better working habits and enhance productivity. New monitor arms, smart lift height adjustable desks and combination locks are some of the many smart products that bring offices into the future.

Ebco – Simplifying Lives: Known for quality with value for money pricing and wide range, Ebco truly embodies the drive to Make in India. Ebco makes almost all products under 7 verticals at its plants here in India. Pole Display Shelving Systems and Steelfix (first time in India), are the products to watch for.

LivSmart – Intelligent hardware for homes: World class products from specialists around the world, now available near you via our all-India distributor and dealer network. Look for Electric Bed Fittings, Hi-Slide Toppers, Inline Sliding systems and more.

Ebco’s products make life more convenient at a variety of different touch points including an office, a kitchen, a bedroom, a wardrobe and many more. In a market of the size and potential of India, Ebco is intensely positive about the future and betting big on new products, the ingenuity of the country’s economy and the diversity of India’s demographic makeup which is a strength that few countries can boast of.

Phone: +91-22-67837777, 180001201122