Initiatives

Just For Kicks – Football for Underprivileged Children

 
 
 
 
 
 
 

We are proud to be associated with Just For Kicks, an organization that aims to transform education in low-income schools by bringing football into the daily lives of children. This year, Ebco owns 4 teams in Mumbai.

Children who participate actively in sports are more engaged in school and learn important life skills such as teamwork and sportsmanship. Started in 2011 with a simple idea – Everyone Plays Just for Kicks uses green turf to provide a third place to children to express themselves, one beyond home and school, and in the process – unearths some of the brightest talents in the country.

Just for Kicks works with 200 children spread over a hundred schools in Mumbai, Pune, and Hyderabad. Low income Public Schools are identified, teams are built for boys and girls and children are coached by certified coaches using values-based curriculum. Teams participate in League-style tournaments and top talents are scouted by football clubs around the country.

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